Promotional mix is a combination of several promotional tools in marketing strategy are:
1.
Ad (advertaisement) = print and broadcast advertising, packaging, outer, packaging, inserts, film, brosure, posters, directories, billboards, display signs, symbols and logos.
2.
Promotion of sales (promotion selles) = sweepstakes, prizes, product samples, fairs, demonstrations, gift coupons, discount rebate / offer refunds, low interest, entertainment, free trials, product warranties, discounts.
3.
Public relations = box releases, speeches, seminars, annual reports, donations, sponsorship, publicity, public relations, magazine companies, community service activities.
4.
Personal selling = the percentage of sales, sales meetings, incentive programs.
5.
Direct marketing = catalogs, mail, telemarketing, electronic shopping, shopping kiosk, television direct response marketing, radio, magazine, newspaper direct response marketing.
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