The big power in the company is currently one of which is the brand (brand). some people say that the brand as an identity, but it's not only that the brand is able to create a high equity for the company, image, and loyalty for the long term. Brand is the strongest brand for years were able to put themselves at the top.
Top brands are:
1. Brand is widely touted ( Top of Mind ),
2. Brands that many purchased ( Top of Market Share)
3. And brands that can create customer loyalty (Top of Commitment Share).
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